Google offers free Web analytics service

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Nov. 14 Mountain View, Calif.—Google is offering its hosted Web analytics service, Google Analytics, free to businesses.

Previously known as Urchin from Google, Google Analytics helps businesses use performance data to improve their online marketing campaigns and Web sites. The service provides information such as which keywords attract the most visitors, which e-mail campaigns generate the most customers and how to design Web pages that hold users’ attention.

Google had charged $199 a month for Urchin.

—Kate Maddox

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