BtoB

Google/OTX study finds optimism for recovery

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Mountain View, Calif.—More than 60% of b-to-b marketers believe their businesses will start to recover next year, with the majority saying the rebound will begin in the second or third quarter, according to a study by Google and research company OTX.

The study, “2010 B2B Marketing Outlook,” was based on an online survey of more than 600 b-to-b marketers. It found that more than half plan to increase their investment in search marketing next year.

Blogs and social media will also see increased investment, according to the study.

The survey also found that 64% of marketers believe tracking marketing results will be more important next year.

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