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BtoB

Google pulls out of Yahoo advertising partnership

Published on .

Mountain View, Calif.—Google has decided to drop its attempt to forge a joint advertising partnership with search rival Yahoo in the face of mounting pressure from antitrust regulators and nervous consumers.

The proposed deal would have placed ads from Google advertisers on Yahoo’s search result pages, but the Justice Department announced in September the possibility of it blocking the deal.

In a company blog post Wednesday, Google Chief Legal Officer David Drummond cited government and advertiser pressure, and the possibility of “a protracted legal battle,” as contributing to Google’s decision to end its advertising plans with Yahoo.

—Christopher Hosford

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