Mountain View, Calif.—Google has unveiled a new social project, dubbed Google+, that may turn the entire site into a social network where people share status updates, photos and links as on Facebook.
A distinguishing feature of Google+,
still in a beta testing, is that it allows users to group social acquaintances into “circles,” or unique categories, for video chats or texts. Users can upload photos and videos to a user profile, receive tailored content or offers (via Sparks), and chat on mobile devices with their groups (using Huddle).
While Google dominates search, Facebook has demonstrated to advertisers the power of social interaction. Facebook will lead U.S. display ad revenue this year, overtaking Yahoo for the first time, according to a recent forecast