The BrandZ Top 100, commissioned by WPP, ranks global brands using a valuation system that is based on customers' opinions of brands.
The No. 2 brand on the list is IBM, and No. 3 is Apple. Other brands in the top 10 are: Microsoft, Coca-Cola, McDonald's, Marlboro, China Mobile, GE and Vodafone.
The top 100 brands had a total brand value of more than $2 trillion, up 4% over last year's total brand value, according to the report.