New York—Google was ranked No. 1 in the 2011 Harris Interactive “RQ (Reputation Quotient) Study,” which ranks the corporate reputations of 60 top U.S. brands.
The report was based on an online poll of more than 30,000 American consumers, conducted between Dec. 30 and Feb. 22.
The remaining top 10 brands, in order, are Johnson & Johnson, 3M, Berkshire Hathaway, Apple, Intel, Kraft Foods, Amazon, General Mills and Disney.
Sixteen of the 60 companies in the survey received an RQ score of 80 or above, which is considered “excellent.” The RQ score measures perception of corporate reputation based on factors including social responsibility, emotional appeal, financial performance and workplace environment.