Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Google rolls out AdWords Search Funnels to aid conversion attribution

By Published on .

Mountain View, Calif.—Google has introduced a new feature to its paid-search reporting that identifies the various keywords that lead to a conversion, rather than only the final keyword selection.

Called AdWords Search Funnels, the tool first notes a particular paid-search click-through, then links that activity to later, related searches. If the advertiser's search ad is clicked again within 30 days, a conversion is logged and a Search Funnel report is generated to show keyword attribution.

Only advertisers that employ the AdWords conversion tracking code will see Search Funnel tracking reports, according to Google.

Most Popular
In this article: