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BtoB

Google rolls out new campaign

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Mountain View, Calif.—Google introduced a new ad campaign Sept. 9 called “Watch This Space,” to promote its display advertising capabilities. The budget was undisclosed.

The campaign, which includes print and online, is aimed at advertisers and ad agencies. It includes information about Google’s display ad service, such as creative, targeting and measurement, as well as case studies of successful display ad campaigns by Google advertisers.

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