Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Google's Schmidt invests in Spongecell

Published on .

New York—Eric Schmidt, executive chairman of Google, is leading a new round of investment in Spongecell, a startup company that provides dynamic online advertising technology. The amount of the funding was undisclosed. Other investors include Jim Pallotta, chairman-managing director of investment firm Raptor Group; Brian Rooney, a board member of the Pittsburgh Steelers; and investment firm Silverhaze Partners. The funds will be used to help drive product development and sales, Spongecell said in a statement.
Most Popular
In this article: