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BtoB

Google Search gets social—What it could mean for marketers

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Forrester analyst Melissa Parrish says her “head is spinning” from all the recent coverage of Google+ content and other personalized search results. In her blog, she looks at some of the potential opportunities for marketers as a result of the integration of search and social media. For example, “It may give marketers an additional metric to track for social media,” she writes. Read her blog to find out more opportunties.
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