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BtoB

Google sells print advertising

Published on .

Sept. 2
Mountain View, Calif.—The company that promised “to organize the world’s information and make it universally accessible and useful” may be one step closer to its goal.

Google confirmed this week it has begun testing a program to place advertising in print publications. Two publications are involved in the test: PC Magazine and Maximum PC.

“Google is testing a program to place ads from our advertising network into U.S. print publications,” said Mike Mayzel, spokesman for the search engine. “This limited test is part of Google’s continuing effort to develop new ways to provide effective and useful advertising to advertisers, publishers and users.”

—Carol Krol

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