Google to shutter its AdSense video feature

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Mountain View, Calif.—Search giant Google announced it is closing down its AdSense video unit—which allows Web sites to show YouTube content and ads—a bit more than a year after the service was introduced.

The service allowed Google to overlay relevant text ads on the videos, and split click-through revenue with the publisher. The company said on its AdSense blog that, after a review of the service, “We’ve found that it hasn’t had the impact we had hoped for.”

The company said the change will not affect the availability of other video-related ads in AdSense for content ad units.

The shuttering of AdSense video is the latest service cutback by Google. The move follows Google’s announcement in February that it was closing its Radio Ads program. In January Google closed its Print Ads service for newspapers.

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