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BtoB

Google top brand in Millward Brown rankings

Published on .

New York—Google is the top brand in market research firm Millward Brown’s third annual BrandZ Top 100 Most Powerful Brands ranking. Google was No. 1 last year as well.

The top brands are determined using proprietary brand equity data derived from WPP’s BrandZ database.

The top five in this year’s ranking are: Google (with a brand value of $86.1 billion), GE ($71.4 billon), Microsoft ($70.8 billion), Coca-Cola ($58.2 billion) and China Mobile ($57.2 billion).

The combined value of all brands in the BrandZ Top 100 is $1.94 trillion, up 21% from 2007.

The complete list is available at www.millwardbrown.com/mboptimor.

—Kate Maddox

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