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Google on track to surpass Facebook in display ad revenue

Published on .

New York—Google Inc. will garner more U.S. display advertising revenue than any other company this year, topping the market with revenue of $2.31 billion, or 15.4% share, according to new report by eMarketer. Google's $2.3 billion in U.S. display ad revenue this year is up 38.5%, from $1.67 billion in 2011. In contrast, Google rival Facebook will garner $2.16 billion in U.S. display ad revenue this year, up 24.4%, from $1.73 billion in 2011. According to eMarketer, there are several factors driving Google's ascent to market leader in U.S. display ads, including the strength of its ad network, video advertising on YouTube and mobile display advertising on AdMob. The overall U.S. display ad market is projected to grow 21.5%, to $14.98 billion, from $12.33 billion in 2011.
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