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Google, Yahoo expected to continue to dominate search advertising

Published on .

New York—Google and Yahoo combined will garner 91.9% of U.S. paid search advertising spending this year, according to eMarketer, which released a new search marketing report Thursday. Google's share of those revenues is projected at 75.6%, and its revenues will reach $6.27 billion, compared with Yahoo's projected $1.35 billion from search. eMarketer said Google dominates for two reasons: traffic and efficiency. Google also monetizes user clicks better than most search engines, eMarketer said.
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