Gordon McLeod, Wall Street Journal Digital Network

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Where: Wall Street Journal Digital Network
Why:Even before the redesign debuted in September, McLeod had dramatically increased the site's visitor count and modestly built up paid subscriptions. By August, traffic had increased more than 60% from a year earlier, to 17 million unique monthly visitors. The 1.06 million subscribers for the third quarter was up 7.5% from the year-earlier period. The redesign, which emphasizes's relationship within the digital network, is designed to propel traffic and subscriptions to even higher levels.
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