Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Grafica starts e-CRM agency

Published on .

Chester, N.J.--Grafica Inc, an integrated marketing company, has started Grafica.eCRM Corp., a CRM agency specializing in e-commerce. The agency provides one-on-one b-to-b marketing consulting and technology services. "The Internet has shifted the focus of power in our economy from products and services to customers," said Debra Taeschler, president of Grafica Inc., in a statement explaining the launch. Among Grafica's clients are AT&T Corp., Lucent Technologies and Morgan Stanley Dean Witter & Co.
Most Popular
In this article: