×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

Grainger announces partnership with Mike Rowe of ‘Dirty Jobs’

Published on .

Most Popular
Orlando, Fla.—W.W. Grainger Inc., an industrial supply company, this week kicked off a marketing partnership with Mike Rowe, host of Discovery Channel’s “Dirty Jobs.”

In his role as a Grainger spokesman, Rowe will be featured on the cover of the company’s 2009 catalog and make personal appearances on behalf of the company.

Grainger said that Rowe is also partnering with the company to raise awareness about the importance of technical education and the growing shortage of skilled workers.

—Sean Callahan

In this article: