×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

Grainger to get heightened Netscape presence

Published on .

Chicago -- W.W. Grainger and Netscape Communications Corp. announced an agreement that heightens the presence of Grainger's Web sites, Grainger.com and OrderZone.com, on the Internet through Netscape's Netcenter. Grainger's presence within the Netscape Netcenter can be seen in several different formats, including banners, buttons, text links and spotlight promotions on Netcenter. The agreement is intended to take advantage of Netscape's traffic and represents yet another way for new and existing Grainger customers to access Grainger's e-commerce Web sites to order various products. Customers can order more than 200,000 maintenance, repair and operating (MRO) supplies online at Grainger.com.
Most Popular
In this article: