×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

Grainger unit agrees to acquire AW Direct

Published on .

Chicago—Industrial products supplier W.W. Grainger announced Monday that its Lab Safety Supply subsidiary has signed a definitive agreement to acquire privately held AW Direct, which sells towing and work truck equipment to the auto service, utilities, construction and government markets.

Financial terms of the deal were not disclosed. Grainger said it expects the acquisition to close in the first quarter.

AW Direct will be operated as a wholly owned subsidiary of Lab Safety Supply.

"We plan to accelerate Lab Safety's growth by finding premier direct marketing companies to grow Lab Safety's market position. AW Direct offers access to new markets that we can serve with many of Lab Safety's existing products and targeted media," Grainger Chairman-CEO Richard L. Keyser said in a statement.

—Sean Callahan

Most Popular
In this article: