Chicago—Industrial products supplier W.W. Grainger announced Monday that its Lab Safety Supply subsidiary has signed a definitive agreement to acquire privately held AW Direct, which sells towing and work truck equipment to the auto service, utilities, construction and government markets.
Financial terms of the deal were not disclosed. Grainger said it expects the acquisition to close in the first quarter.
AW Direct will be operated as a wholly owned subsidiary of Lab Safety Supply.
"We plan to accelerate Lab Safety's growth by finding premier direct marketing companies to grow Lab Safety's market position. AW Direct offers access to new markets that we can serve with many of Lab Safety's existing products and targeted media," Grainger Chairman-CEO Richard L. Keyser said in a statement.