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BtoB

Greatest Common Factory debuts

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Austin, Texas—Three former partners of GSD&M, Austin, Texas, have formed content-creation agency Greatest Common Factory, Austin, Texas. The agency is led by Karen Jacobs, managing partner-production; Jonathan Silverstein, managing partner-business; and John Trahar, managing partner-creative. The agency will focus on a content-driven approach to advertising. Greatest Common Factory is opening with three clients: Retailer Golfsmith International, medical equipment company PSS World Medical; and Nike. Budgets were not disclosed.
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