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Greco out as DMA president-CEO

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New York—The Direct Marketing Association announced Tuesday that John A. Greco Jr. has resigned as president-CEO, effective immediately. Greco had led the association for the past five years.

The DMA has organized a search committee to identify possible candidates to succeed him.

“As we enter into the new decade and are anticipating an economic resurgence, it's more important than ever to ensure that both traditional and digital multichannel direct marketing is at the forefront of that recovery,” said Eugene Raitt, chairman of the DMA board of directors. “Bringing in new leadership to the management team focusing on the areas we intend to grow will be part of that process. The committee will conduct an aggressive search, and I'm confident that we will find an exceptionally qualified individual to fulfil the DMA's vision and goals.”

Greco took over as DMA president-CEO on Aug. 16, 2004, succeeding H. Robert Wientzen, who retired after seven years at the helm of the DMA.

Prior to joining the DMA, Greco ran Greco Enterprises, a family holding company. Before that, he was president-CEO of the Yellow Pages Integrated Media Association for three years. An engineer by training, he also held senior marketing positions at AT&T Corp. and R.R. Donnelley & Sons Co.

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