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Greco Ethridge lands TradeOut.com account

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Boston--TradeOut.com, Ardsley, N.Y., has named the Greco Ethridge Group as its first agency of record. TradeOut.com is an Internet-based marketplace for businesses seeking to buy and sell excess inventory and idle assets. The company is expected to launch a $10 million integrated marketing campaign over the next 18 months, which will include a variety of print and online media.
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