The “GreenFactor” study was conducted by Strategic Oxygen, GCI Group and Cohn & Wolfe, based on an online survey of more than 3,500 global IT decision-makers conducted in the first quarter.
The study found that nearly 60% of IT buyers expect to pay a premium for green products.
When asked, “What are the biggest barriers to adopting a green approach when purchasing technology-related hardware for your organization?” the top barriers cited were price (38%); disagreement internally or politically (25%); efficiency not offsetting costs (22%); and brands not convincing buyers of ROI (18%).
The top companies perceived as having green technologies are Apple, HP, Microsoft Corp., IBM Corp., Intel, Sony and Dell.
More information about the study is available at www.greenfactorstudy.com.