BtoB

Greg Nickerson, CEO, Bader Rutter & Associates

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What: CEO Where: Bader Rutter & Associates, Brookfield, Wis. Why: Bader Rutter grew its revenue by 27% last year and picked up such new b-to-b accounts as Johnson Controls and Nuance Communications. The agency created integrated campaigns like “Workplace Productivity” for the Standard; “Panoptix” for Johnson Controls; and “Night Harvest” for Mycogen Seeds.
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