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BtoB

Grey Direct names Goodnough senior VP-director of marketing

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New York—Grey Direct announced Friday it has named Michael Goodnough to the newly created position of senior VP-director of marketing.

Goodnough was previously principal at James Howard, an ad agency. He will be responsible for overseeing agency partnerships with companies in the wireless, SMS, search engine marketing and viral marketing sectors.

Grey Direct Chairman-CEO Larry Kimmel said the new title was created so that the agency's direct marketing clients would have access to both traditional direct marketing and innovative technology marketing expertise.

—Carol Krol

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