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Grey Direct signs with ClickAction

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Palo Alto, Calif.--Marketing powerhouse Grey Direct said Friday that it has signed a strategic agency partnership with e-mail service company ClickAction Inc. The agreement calls for Grey Direct e.Marketing and Grey E.Mail to market ClickAction's services to clients of Grey Global Group, New York. The move is significant because it gives ClickAction access to Grey's client list, including such b-to-b companies as Chase Manhattan Bank Corp., Nokia and Glaxo Wellcome. ClickAction, Palo Alto, Calif., specializes in e-mail services that profile customers and offer on-going incentives to retain them once a relationship has been established.
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