He succeeds John Q. Griffin, president of National Geographic’s publishing group. John Q. Griffin retains his seat on the MPA board. Other MPA board officers are: Efrem Zimbalist III, president-CEO of Active Interest Media, who is now vice chairman; Terry Snow, CEO of Bonnier Corp., who is treasurer; and Tom Harty, president of Meredith Corp.’s national media group, who is secretary.
Ahead of the American Magazine Conference, the organization announced that it was changing its name from the Magazine Publishers of America. It said the dropping of the word “publishers” and the tweaking of the name reflected the reality that magazines no longer reach readers only print.
“Magazine media companies are rapidly embracing cross-platform business models that incorporate print, digital and other ways of providing content to consumers,” Jack Griffin said in a statement. “MPA’s new identity expresses our strong belief that, together, all of these forms collectively express what it means to be a magazine media company.”