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Group launched to help reduce fraudulent email attacks

Published on .

New York—A who's who of major Internet companies, including AOL Inc., Google Inc., Microsoft Corp. and Yahoo Inc., have founded a group to develop Internet standards for reducing such deceptive email practices as spam and phishing.

The consortium, named Domain-Based Message Authentication, Reporting and Conformance (DMARC.org), is hoping to promulgate wider adoption of email authentication technologies among ISPs to block unauthenticated, fraudulent email.

The group is led by Brett McDowell, senior manager-customer security initiatives at PayPal, the eBay Inc. subsidiary that has been hard hit by phishing attacks. Other founding companies include social sites Facebook and LinkedIn and email deliverability company Return Path.

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