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BtoB

Group M agencies consolidate print buying

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New York—Group M media agencies Mediaedge:cia, MediaCom and Mindshare plan to merge their print-buying departments.

The three agencies had combined U.S. revenue of $473.5 million last year from media planning and buying, according to Advertising Age, a sibling publication of BtoB.

The agencies have not yet named an executive to lead the combined operation, although industry watchers pegged George Janson, managing partner and director of print communications at Mediaedge:cia, as a likely candidate, according to Ad Age.

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