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BtoB

VIA Group names Burke strategic advisor

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Portland, Maine—Advertising agency the VIA Group announced the hiring of Bill Burke as a strategic advisor. Burke will work with VIA founding partner and CEO John Coleman and his senior team to develop new growth strategies, marketing innovations and client relationships. Burke previously served as president-CEO of the Weather Channel Cos. and president of TBS Superstation. VIA clients include Analog Devices, Banknorth Group, Hannaford Bros. Co., Flight Options and Assurant Employee Benefits.

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