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BtoB

GroupM appoints Outrider as dedicated search agency

Published on .

New York—GroupM, the media division of WPP Group that includes agencies MAXUS, MediaCom, Mediaedge:cia and MindShare, announced that Outrider, a search engine marketing agency, will serve as the dedicated global search marketing agency for those shops. Outrider joined WPP in 2001. Outrider will have client service teams located on-site at the agencies.
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