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BtoB

GroupM, Nielsen partner on new measurement service

Published on .

New York—Media company GroupM, New York, and Nielsen announced a partnership to develop a cross-media measurement service. Nielsen Cross-Platform Campaign Ratings will integrate media planning and measurement across television and the Internet. The service will be based on the Nielsen Online Campaign Ratings product and incorporate Nielsen's TV audience measurement system to provide GroupM clients with total reach and frequency information for campaigns. Also, as part of the partnership, GroupM and Nielsen will work together to develop new measurement tools for other platforms.
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