Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


GroupM outlook for worldwide ad spending more upbeat than peers’ projections

Published on .

New York—Media agency GroupM expects global ad spending will increase 7% to $479 billion next year.

The forecast is more upbeat in terms of percentage increase than those released earlier this week by Universal McCann and ZenithOptimedia. Universal McCann predicted global ad spending would rise 4.6% to $653.9 billion, while ZenithOptimedia forecast a 6.7% increase to $485.5 billion.

GroupM forecast U.S. ad spending will increase 3.7% to $168.6 billion next year. It expects U.S. spending for this year will be up just 2.8%.

—Carol Krol

Most Popular
In this article: