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BtoB

Groups seek FTC probe of possible mobile marketing privacy abuse

Published on .

Washington, D.C.—Two consumer advocacy groups said they plan to file a complaint today seeking a probe of behavioral targeting practices aimed at users of mobile phones. The groups are also requesting stricter federal guidelines regarding the practice.

The Center for Digital Democracy and the U.S. Public Interest Research Group said their petition to the Federal Trade Commission will seek new disclosure requirements, which would make it easier for mobile-phone users to control how information about them is used in behaviorally targeting advertising.

The groups had filed earlier petitions with the FTC seeking greater safeguards, with the FTC proposing voluntary industry guidelines instead of regulations.

—Christopher Hosford

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