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BtoB

How to grow a bumper crop of content

Published on .

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As spring turns to summer, Tim Grenda on the Covario blog suggests that agriculture may be a suitable metaphor for developing bunches of content for social media use. A bountiful garden needs lots of sunshine, just like an informative article, how-to video, engaging infographic or some other type of content needs a suitable place where it can set down roots and grow to maturity, Grenda suggests. And as any garden will wither away if it's not maintained carefully, content will also fail to live up to its full potential without adequate promotion and support. Here Grenda provides action items to help make your social content thrive.
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