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GSD&M tapped as agency of record for Deere unit

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Cary, N.C.—Deere & Co., maker of John Deere tractors and lawn care equipment, has named GSD&M as the marketing and advertising agency of record for its worldwide commercial and consumer equipment division. The agency will develop a national broadcast and print advertising campaign, and also handle the division’s national media planning and buying. GSD&M, part of Omnicom Group, provides creative ad work and brand marketing for, among others, AT&T and the PGA Tour.
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