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BtoB

gyro Manchester celebrates 100-year anniversary

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Manchester, England—gyro Manchester, which was launched in 1913 as CAS and joined the gyro global network in 2007, will mark its centenary with a series of campaigns and thought-leadership content. The office will kick off its observance with a campaign, called “AdApts,” that recognizes iconic advertising over the past 100 years. It will also launch a competition, called 100 Wonders, in which it will ask school children to predict what life will be like in the future. gyro will also publish results this year of its Consultancy Challenge research project, conducted in partnership with MBA students from Lancaster University Management School, exploring the agency model of the future.
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