Gyro Chicago was awarded Best in Show at the BMA Tower Awards for an integrated campaign it developed for USG Corp. called “Above and Beyond.”
The awards were presented by the Chicago chapter of the Business Marketing Association at a ceremony May 11.
The Tower Awards recognize excellence in b-to-b marketing communications programs over the past year.
Winners were judged by a panel of corporate marketers based on campaign objectives, communication strategies, creative solutions and results.
This year, awards were given to more than 40 winners in categories including advertising, PR, direct mail, websites, illustrations and video production.
“Each year, the work just keeps getting better, and this year was no exception. We are proud to have recognized that work and those who did it,” said Jeanine Gaffke, chairwoman of the BMA Tower Awards and global marketing director at Diversey Inc.
Gyro's USG “Above and Beyond” campaign also won a gold award in the category of best communications program under $200,000.
A different USG campaign, “The Weight Has Been Lifted,” also created by gyro Chicago, won a gold award for best communications program between $200,000 and $500,000.
For best communications program over $500,000, the winner was Y&R New York for a campaign it created for Accenture called “High Performance. Delivered.”
Y&R New York also won gold awards for an Accenture TV spot called “Surf,” and for best three- or four-color print ad over $200,000 for an Accenture ad called “Metaphors.”
In the category of social media/new media campaigns, the winner was Slack & Co., Chicago, for a campaign it created for National Starch/Corn Products International called “Starchology Is Here.”
Slack & Co. also won a gold award in the category of video production for a corporate promotion it created for LinkedIn it called “Fortune cover story.”
A complete list of winners is available at http://bmachicago.com/ftp_uploads/Tower%20Awards/2011towerawardwinners.pdf.