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BtoB

GyroHSR, Bizo form partnership for ad targeting service

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Cincinnati—GyroHSR and b-to-b ad network Bizo on Monday announced a partnership to provide a targeted ad management platform called GyroHSR Decision Maker Laser: Powered by Bizo.

The new service is based on Bizo's Analyze reporting tool, which allows advertisers to see the “Bizographics” of visitors to their Web sites, including industry, company size and areas of functionality.

GyroHSR will offer the new service to its clients, who will be able to deliver targeted advertising to more than 50 million b-to-b audience members in the network. The service also includes real-time analytics and reporting.

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