The practice will use analytical methodologies and strategic consulting to help clients with their channel marketing strategies. The office will be led by Scott Gillum, senior VP at GyroHSR. Gillum was previously senior VP at MarketBridge, where he led vertical marketing strategies.
“Channel marketing is a broad, multifaceted category,” Gillum said.
“Our initial focus will be helping our clients improve the performance of their alliance and partner marketing programs. For many of our clients, business partners are the key to growth and, in this economy, companies have to ensure that their marketing investments are being directed to those areas that can provide the highest returns.”