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BtoB

GyroHSR names Segal worldwide president-chief practice officer

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London—GyroHSR announced Tuesday that it has named Rick Segal worldwide president-chief practice officer. The agency said in a news release that the move signaled a “deeper strategic commitment to the global b-to-b marketing services segment.”

Segal was previously GyroHSR’s CEO-North America. He will continue to serve on the agency’s board.

“Rick Segal is ‘Mr. B-to-B,’ ” GyroHSR CEO Richard Glasson said in a statement. “He is one of our most notable and experienced marketing executives and a trusted adviser to the C-suite executives of many world-class companies.”

GyroHSR was formed last year by the merger of Gyro International and HSR Business to Business. Segal co-founded HSR in 1981.

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