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BtoB

Ha-Lo sells telemarketing company

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Niles, Ill.--Ha-Lo Industries Inc. said Friday it sold its telemarketing service company, Market USA Inc., for $32.5 million to Paris-based customer relationship management service provider SR.Teleperformance. Halo, a leader in the sale of promotional merchandise featuring corporate logos, has been moving to a Web model for its customized promotional services and is consolidating its business around the promotional products niche. Net proceeds from the sale of Market USA, which operates 18 call centers in North America, will be used to pay down debt.
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