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BtoB

Hachette Book Group selects MK Creative as agency of record

Published on .

New York—Hachette Book Group USA, a trade publishing division of French publisher Hachette Livre, has named MK Creative Media Marketing, New York, as its agency of record. Previously, the unit's advertising was handled in-house. MK Creative will be responsible for handling creative development and media buying. Billings were not disclosed.
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