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BtoB

Hacker Group develops direct mail campaign to drive DMA membership

Published on .

Bellevue, Wash.— Hacker Group, a direct marketing agency, has been selected by the Direct Marketing Association to create and launch a member acquisition program.

The work is being done pro bono, according to Ken Ebeling, VP-membership development at the DMA. Down the road, it may include other media channels such as telemarketing or e-mail, but for now will take the form of a dimensional mail piece.

Hacker Group said it will devise strategy, handle production and oversee results for the campaign, which is intended to boost the association's membership by appealing to decision-makers at Fortune 1,000 companies.

"They have a great reputation in the b-to-b space and in b-to-b lead generation specifically," Ebeling said.

Ebeling said the campaign ideally will be rolled out before June 30.

—Carol Krol

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