Based in Palo Alto, Calif., SolutionSet has built integrated marketing solutions for such clients as eBay, TIVO and Autodesk. The acquisition adds more than 100 employees to Haggin Marketing, for a total of 400.
Haggin, which offers data management and trigger-based direct marketing solutions, serves such clients as adidas, American Express, AT&T, eBay and Sunglass Hut International. Within the last three years, Haggin has acquired database company I-Centrix, Coupons Inc. doing business as Getmembers.com, and Chicago Catalog Group.
Financial terms of the SolutionSet acquisition were not disclosed. —Christopher Hosford