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BtoB

First-half ad pages and ad revenues show declines

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New York--Magazine publishers continue their struggle against a slackening economy in the first half of this year, with ad revenue totaling $8.04 billion, down 2.9% from $8.28 billion for the first six months of 2000, according to the Publishers Information Bureau. Revenue for June fell to $1.36 billion, down 8.2% from $1.48 billion. Ad pages were down 11% in this year's first half and for June alone dropped 18%. Especially hard-hit sectors included technology, with ad pages down 49%; media and advertising, down 44%; and financial, insurance and real estate, down 28%.
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