Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


More than half of b-to-b magazine subscribers prefer print-only

By Published on .

Cliffside Park, N.J.—Fifty-two percent of subscribers to b-to-b print magazines say print-only is their preferred format, according to research conducted by Signet Research. Overall preference for a digital edition was 30%, while only 4% said they preferred online content only. The research was conducted between October 2009 and January 2010 using Signet Research AdStudies. Participants answered this question: "In what format would you prefer to receive (publication name)?" The survey received 2,307 respondents from a range of sectors, including automotive, government, energy and foodservice.
Most Popular
In this article: