Cliffside Park, N.J.—Fifty-two percent of subscribers to b-to-b print magazines say print-only is their preferred format, according to research conducted by Signet Research.
Overall preference for a digital edition was 30%, while only 4% said they preferred online content only.
The research was conducted between October 2009 and January 2010 using Signet Research AdStudies. Participants answered this question: "In what format would you prefer to receive (publication name)?" The survey received 2,307 respondents from a range of sectors, including automotive, government, energy and foodservice.