To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in.

BtoB

Will your second-half marketing budget be impacted by the economy or other factors?

Mark Rentschler, marketing manager, Makino Inc.

Published on . 0

Reprints Reprints

“Our budget plan for our fiscal year will not be impacted by the economy or other external factors. We are very focused on supporting our strategic initiatives and continuing to drive our current record-high sales and market-share performance through 2012. We have a comprehensive and well-integrated marcom plan that will help generate the planned increase in sales revenue. We will make adjustments based on potential changes in the media landscape in our targeted manufacturing markets. We are increasing our SEO budgets and in tactics that generate demand through highly focused targeting of specific audiences.”
In this article:

Read These Next

Comments (0)