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BtoB

Value of first-half marketing sector deals surges

Published on .

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New York—More than $33.0 billion was spent on 208 marketing sector deals in the first half, according to Petsky Prunier, an investment banker in the marketing services sector that tracks marketing industry M&A activity.

The value was up 129% from $14.60 billion (234 transactions) in last year's first half and exceeded the $31.20 billion (458 transactions) recorded for all of 2006.

Petsky Prunier attributed the sharp rise to several large deals, including Blackstone Group’s acquisition of Alliance Data Systems for almost $8.0 billion, Microsoft Corp.’s aQuantive deal for $5.5 billion and Google’s agreement to buy DoubleClick for $3.10 billion.

—Carol Krol

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